Abstract: Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers.
We'll recap product owner basics, map that against product managers for commercial software, and talk through approaches to meet all of the product needs for a market-successful product.
Learning Outcomes: - what is a product owner?
- for revenue software companies, how does this align with product manager?
- failure modes for product owners/managers and strategies to avoid those failures
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